How Can Chinese Solar Mounting Companies Overcome the “Low-Carbon Barrier” in European and American Markets?

As global climate policies tighten, the European and American markets are increasingly prioritizing low-carbon supply chains. This presents both a challenge and an opportunity for Chinese solar mounting system manufacturers. To successfully expand in these regions, companies must address stringent carbon footprint requirements, supply chain transparency, and compliance with evolving regulations.

Understanding the Low-Carbon Barrier

The EU's Carbon Border Adjustment Mechanism (CBAM) and the U.S. Inflation Reduction Act (IRA) are clear indicators of how carbon footprint assessments are shaping trade policies. These regulations demand lower emissions in manufacturing and emphasize sustainable materials and processes. Traditional steel and aluminum solar mounting systems, if produced with high-emission processes, may face tariffs, additional scrutiny, or even exclusion from procurement lists.

Key Strategies for Breaking Through

Decarbonizing Manufacturing
Chinese solar racking manufacturers need to transition toward greener production by integrating renewable energy into their operations, improving energy efficiency, and adopting low-carbon raw materials such as recycled aluminum or green steel. Establishing Environmental Product Declarations (EPDs) for solar mounting structures will also be crucial in meeting international buyers' sustainability criteria.

Supply Chain Transparency & Traceability
European and U.S. markets increasingly require transparent documentation of the entire supply chain. Implementing blockchain technology or digital tracking systems to verify raw material sourcing and carbon footprint data can help Chinese manufacturers build trust and comply with regulatory frameworks.

Compliance with Local Certifications
Meeting key certifications such as LEED (Leadership in Energy and Environmental Design) in the U.S. and CE marking in Europe is critical. Additionally, obtaining low-carbon certifications, such as those from TÜV Rheinland or SGS, can enhance credibility and market competitiveness.

Localization & Strategic Partnerships
Establishing local assembly plants or partnering with regional manufacturers can help reduce logistics-related emissions and navigate trade barriers more effectively. Collaborating with international EPC firms and project developers who prioritize sustainable sourcing can also open new business opportunities.

Innovating Low-Carbon Design & Materials
Lightweight pv mounting systems with optimized material usage and high-strength steel can reduce both emissions and costs. Additionally, companies should explore alternative materials, such as composite structures, that maintain durability while lowering environmental impact.

Conclusion

For Chinese solar mounting companies to maintain and grow their presence in Europe and the U.S., they must proactively adapt to the rising low-carbon expectations. By investing in greener production, enhancing supply chain transparency, and complying with international sustainability standards, these firms can transform the regulatory challenge into a competitive advantage. In an industry where sustainability is becoming as important as cost and efficiency, those who lead in carbon reduction efforts will have the strongest foothold in global markets.